Building B2B SaaS for a Changing World
We help industry experts navigate technological challenges to build successful SaaS businesses.
Navigating a World of Constant Change
Today's business landscape is characterized by unprecedented volatility and disruption. Tarrifs, supply chain issues, global pandemics, geopolitical conflicts, and economic turmoil have fundamentally changed how businesses operate.
These challenges have created both obstacles and opportunities. Organizations that can adapt quickly and leverage technology effectively are not just surviving—they're thriving in this new reality.
Supply Chain Disruptions
Creating need for better visibility and management tools
Remote Work Revolution
Demanding new collaboration and productivity solutions
Economic Uncertainty
Requiring agile financial planning and forecasting
Regulatory Changes
Necessitating compliance and risk management solutions
Industry Experts Are the Future of B2B SaaS
In this rapidly evolving landscape, non-technical founders with deep industry knowledge are uniquely positioned to create successful B2B SaaS startups. Their intimate understanding of industry pain points, workflows, and customer needs provides the foundation for truly transformative solutions.
While technical skills can be hired or partnered with, the domain expertise that comes from years in an industry cannot be quickly acquired. This makes industry experts the ideal candidates to lead the next generation of B2B SaaS companies.
Problem Identification
Industry experts can identify real, painful problems that others might miss. They understand the nuances and complexities that make certain challenges particularly difficult to solve.
Customer Access & Credibility
With established networks and industry credibility, these founders can more easily access early customers, gather feedback, and build solutions that truly resonate with their target market.
Market Timing Awareness
Industry insiders have a finger on the pulse of their market, allowing them to identify the perfect timing for introducing new solutions as industry needs and technology capabilities converge.
25+ Years of Technical Excellence
With 25+ years of experience in IT, I've done it all from programming games to Apps, SaaS, and beyond. I've worked with clients ranging from private individuals to government sectors, and from single-person startups to Fortune 500 companies.
My journey has taken me through the full path of technical roles—from programmer to tech lead, project management, and ultimately to CEO and entrepreneur.